Smart training for former athletes and high-achieving parents over 40

You don't have a discipline problem. You have a sequencing problem.

Rebuild the lean, strong, athletic body you once had and the self-respect that came with it.

Do this one domain at a time, in the right order, in less than 30 minutes a day.

[Apply for one of this month's spots]

($3,500 value)

Love your results in your first 30 days, or leave.

No questions asked.

3–5 new spots a month.

Here’s what bespoke 1:1 private programming can do for you…

Down 30 pounds even as a high-performing real estate agent and mom of 2.

Down 30 pounds even as a high-performing real estate agent and mom of 2.

Dropped 10 pounds and rewired her entire relationship with her health, even as a busy senior accountant and mother.

Dropped 10 pounds and rewired her entire relationship with her health, even as a busy senior accountant and mother.

Down 20 pounds and 5 inches off waist even while traveling and working 50+ work weeks (and dedicated mom, too).

Down 20 pounds and 5 inches off waist even while traveling and working 50+ work weeks (and dedicated mom, too).

Dropped 60 pounds and 7.5 inches off waist while running a national disaster cleaning company as a single dad of 2 working 50+ hour work weeks.

Dropped 60 pounds and 7.5 inches off waist while running a national disaster cleaning company as a single dad of 2 working 50+ hour work weeks.

Dropped 30 pounds and 16 total inches, even as VP of General Electric and single mom of 2, while traveling for corporate meetings each quarter.

Dropped 30 pounds and 16 total inches, even as VP of General Electric and single mom of 2, while traveling for corporate meetings each quarter.

Dropped 15 pounds and 5 inches off her waist and rebuilt her inner athlete physically while raising her 2 young kids as a high-powered mom working as a sales consultant.

Dropped 15 pounds and 5 inches off her waist and rebuilt her inner athlete physically while raising her 2 young kids as a high-powered mom working as a sales consultant.

You're disciplined everywhere else. So why not here?

You built the career, the family, and the standard you hold in every room you walk into.

It doesn't sit right that your own body is the one place that keeps slipping.

Somewhere in the last decade or so, the athlete you once were got buried. Under travel, deadlines, late dinners, everyone else's needs, it slowly disappeared. And lately it's started to feel less like vanity and more like integrity.

You catch your reflection, or you're winded chasing your kid across the yard, and something says: this isn't who I am.

It was never willpower. You’ve got plenty. Every program you tried was just built for someone whose life revolves around the gym. But yours no longer does.